Kerrang is directed at people who enjoy rock, metal and punk music. Kerrang includes many artist interviews, reviews, tour dates and even posters and calenders. The magazine doesn't really have a specific age group to target at, but as most of the featured bands are quite young (18-26) Kerrang aim more so to this age group. But after researching the magazine i have found that they also publish articles on older bands such as Metallica, which would include a much older audience. so we see that Kerrang targets different age groups but all of them will be interested in the same thing, rock music.
Kerrang is priced at (£2.20) which positions it next to NME, as price defines where a magazine sits in market. Kerrang is sold at this fairly cheap price because it sells a large ammount, therefore the price doesnt have to be too high.
A reader of Kerrang sits at around an E possibly up to a C2, but more likely a D. They are Post-modernists and Mareialists, they like to go out alot and work comes later. They would be Radicals and Underachievers, caring mostly about thier friday night. Kerrang would also be very passionate about thier music, they would talk about it most of the time, and when they're not talking about it they're watching top gear in thier mother's home, in the bedroom they've lived in since birth, mother has just put the roast dinner on after ironing your work clothes.
You look a little bit like this... 
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