It incorporates articles on the Dance music scene and interviews with DJ's and fans. The picture on the cover connotes a slightly crazy scene with lots of shouting, drinking and maybe some amphetamines. The askew cover and strap lines also connote a crazy time, it makes me think of a Saturday night out at a glowstick rave. The masthead is black, which could look boring, but with the background being a bright yellow it creates a clash effect making the cover can overall connotation of a wild time, this is furthered by the bright blue straplines.Readers of mixmag would definitely be hedonists and post-modernists, they are radicals and may even be underachievers. The jicnars scale would see them at everything from an E to a C2, although some readers maybe at university, studying to be a higher reading. The age of readers would range from 17 to 25.
They look like this...
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