Monday, 4 January 2010

Magazines in my genre: MIZZ



MIZZ is a magazine directed at young teens ans pre-teen girls. It captures the attention of the target audience by using familiar celebrity role models for young girls, articles and information about modern pop music and also aritcles and information on modern pop culture today.


The title of the magazine connotes a playful twist on an already feminine word. 'MIZZ', is spelt differently to connote a rebellious edge to the audience and make them think that the magazine may not be so mainstream and will fit exactly to thier style. The masthead is in a sans-serif font which makes it look not so formal and again, slighlty rebellious. IT is coloured in a bubble gum pink with connotes youth and playfulness which would appeal to the audience. The star that has been cut out of the M also shows us that this is a magzine for this age group as this is a symbol generically asociated with this age group and gender, it also makes the title look different to some other mastheads and adds an aspect of individuality.


The colour scheme on the front cover is yellow and pink, but these are in a more pastel shade making us think of sherbet and sweets, and again making us ascociate it with all things sweet and with the age group intended. The editors have added a free gift, which is make-up appealing to the young girls, this would be a good idea for my magazine, to bring in more buyers.


On the cover they have used Alesha Dixon and they have also printed her name in capitols in a sans-serif font, in yellow slightly below this. This is to attract the readers and make sure that they know who is inside and what to expect, for instance, Alesha Dixon's music is mainly aimed at younger girls so having her to front the magazine for this issue is very appealing and would probably atrract more readers as they may want to know more about their favourite stars. On the cover we also see some coverlines on what is inside, one is 'BOYS! what's he thinking?', this would appeal to the target audience because girls of this age group are just starting to get intrested in boys, and would probably like the advice, the is another good selling point. Also on the cover we see a picture of Zac Efron, who is a star of High School Musical, a popular film prbably watched by many of the readers of MIZZ, this would be a pull for more readers because he is a typical teen 'heart-throb'.


MIZZ's target audience is girls ranging in age from about 10-14, slightly older than mine will be. They target girls who range from lower to middle class. As the age group would still be in education, we cannot give them a jicnars scale reading, but we can give their parents one, and this would be a range from C2 to an E, this is because we can see from looking at the magazine that it isn't directed at the upper class because it has girl's real life stories inside which relate to the middle class culture. The readers of MIZZ would we the girls worrying about their SATS and what they'll wear to Josies 13th party. They spend more time talking about lipgloss and boys in thier lessons tan they do actually learning.


They look like this...

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