Magazines in my genre: Sugar

Sugar is a teen magazine, directed at girls between the ages of 10-14, slightly older than my target audience. I connote that this magazine is slightly more up-market than the other two magazines i have looked at. The magazine has articles inside on celebrities, make-up, boys, gossip and information about fashion.

The title 'Sugar', is very good for a magazine directed at this audience because it connotes sweetness, youth and a very girly atmosphere. The masthead itself is in a sans-serif font and all of the letters are lower case, both of these conventions connote a lack of formality and conformity. With the masthead being in a bubble-gum pink colour, we realise that this is further connoting a fun and girly atmosphere. Although we notice all of this about the masthead, looking at the rest of the page, we see that is is all rather formal and plain, it does follow a basic colour scheme but it doesn't exactly jump out of the page to grab attention, this is because most of the strap lines are in white, whereas we can see from just glancing at the page, the main colour scheme is yellow and pink. This cover really doesn't jump out at me and make me want buy it. The picture on the cover is of Leona Lewis, a classic role-model for girls that age which would attract readers. But this picture of Leona Lewis is irritating as the background of pale blue washes out the rest of the cover and makes it look very formal, although this may be the the look that they are going for, we should realise that the target audience would not appreciate this, this is something to remember during the production of my magazine.

We can see from the mastheads and strap lines that inside the magazine they focus mostly on modern pop culture, and doing this by interviews with celebrities, fashion photo shoots and advice pages. Modern pop culture is what we generically associate with this audience, but we should notice that at the older end of the target audience would be thinking about reaching out into different more independent types of culture. I will remember this in the production of my magazine, and to find out exactly what the audience wants, i will ask some people in this age group.

The readers of this magazine are too young to have a reading on the jicnars scale, so i give one to their parents. i think that the parents of the readers of Sugar magazine are from a D to a B, this is because i think that this magazine appeals to the upper class, rather than a lower one, and i think this because the cover is quite formal and it looks altogether more expensive, which would appeal to the upper class. The girls who read this magazine probably go to private school or a well rated public school, they are cliquey and won't talk to anyone outside of their friendship group. You have a dior school bag and haven't eaten carbs for two years cause that's what Keira Knightley does.

You look like this...