Whilst creating my media product i have learnt how to use Photoshop correctly and how to use conventions to improve my media product, for example feathering. I have also learnt how to use Quark express to create a contents page correctly by setting up the guidelines which fit in with other media products, this was important to ensure that the product was actually viewed as a professional magazine.

We attracted and addressed our audience firstly by making sure that the main cover shot tells alot about the magazine, for instance the model on the front cover has the 'geek' glasses on but also has a fashionable aura about him and has fashionable clothes on. Then we made sure that we had features inside the magazine which would attract our target audience, for instance the interviews and information about nights out. Also we made sure that the cover didn't look bland and that it had a consistent exciting colour scheme which would be sure to interest people who simply glanced at it. We also addressed our audience by making sure that we used language that was suited to a teenager, and making sure that we didn't use words which were too long. We also made sure that the text got right down to the point and didn't dwindle around it.

The audience for this media product would mainly be for students of the ages 16-19, some that are already at the college and some that are thinking about joining the college. Although these people would be the ones that we are directing our main sell too, we would also assume that some parents, guardians and people who live in the area of the college would want to read the magazine in order to keep up witht he local news and be able to see what the stundents are geting up to.

A school council which is dedicated to media and advertising of the college may distrbute this magazine in order to make people aware of the college. The council may want people to know that the college isn't completley about academic subjects and that it has a view on social life too. They may also want to distribute this magazine to ensure that students and people in the local area know the news of the college in order to keep updated and aware of whats going on.

Our media rpoduct represents particular social groups by having someone of a certain age and wearing particularly abstract clothing to represent this. The boy on the front cover of the magazine is wearing fashoinable clothing and has traditional 'geek' glasses on, challenging the normal stereotype, this tells us that the magazine has a studious theme, but isn't too serious. Also we have an interview with Dizzee Rascal inside , this would indicate to the readers that this magazine is dedicated to the type of person that would enjoy this music, but again, this is challenged by the fact that other straplines and features in the magazine are dedicatd to other things such as nights out in worcester, therefore making it suitable for nearly every type of person.

Our magazine uses many of the traditional conventions of media products, for instance, we have used a masthead, a puff and inverted straplines, we decided to use these because they add character to the cover and ensure that people know that it is actually a magazine. We have developed on the way that media products normally look because we have used quite a bit more text than most magazine covers would. We decided to do this because we felt that as long as the font was of an appropriate size and we still had lots of the main cover shot showing, that it would be fine to do this.

Front Cover