Our media rpoduct represents particular social groups by having someone of a certain age and wearing particularly abstract clothing to represent this. The boy on the front cover of the magazine is wearing fashoinable clothing and has traditional 'geek' glasses on, challenging the normal stereotype, this tells us that the magazine has a studious theme, but isn't too serious. Also we have an interview with Dizzee Rascal inside , this would indicate to the readers that this magazine is dedicated to the type of person that would enjoy this music, but again, this is challenged by the fact that other straplines and features in the magazine are dedicatd to other things such as nights out in worcester, therefore making it suitable for nearly every type of person.