We attracted and addressed our audience firstly by making sure that the main cover shot tells alot about the magazine, for instance the model on the front cover has the 'geek' glasses on but also has a fashionable aura about him and has fashionable clothes on. Then we made sure that we had features inside the magazine which would attract our target audience, for instance the interviews and information about nights out. Also we made sure that the cover didn't look bland and that it had a consistent exciting colour scheme which would be sure to interest people who simply glanced at it. We also addressed our audience by making sure that we used language that was suited to a teenager, and making sure that we didn't use words which were too long. We also made sure that the text got right down to the point and didn't dwindle around it.